The demand for short stock idents and audio logos increased drastically over the past years. Every software, mobile app, film studio, web agency, YouTube channel or digital service needs a short ident to stay in people’s heads. Just think of a pink cellphone provider, your favorite cereals or any fast food company. You know them by their short audio logo sound already. Most short stock idents are only between 2 and 4 seconds, the rest can be an echo, a delay or a short fade out.